We celebrated the launch of the Grab a Pig card game back in 2003 in style on board the luxurious Thames Barge, the Thistle. We were joined by independent toy and game retailers from Norfolk and Suffolk who came along for a moonlight sail to join in the fun and be the first shop owners to have the opportunity to play the Grab a Pig card game and experience first hand the fun that it would offer their customers.
Grab a Pig took 3 years to reach its launch date from the time we conceived the idea and the launch was an important step forward for us.
Grab A Pig in its raw state has been played in our family since the start of the new millenium and to see it as a finished product, knowing that orders were already placed for the games to appear in local shops was a really significant step for us.
Roxanne Downes, Purchasing Controller for ToyMaster Kingdom officially launched the Grab a Pig. “The toy industry in general” she said “is dominated by a few main manufacturers and suppliers. A key strength of ToyMaster Kingdom is its independence, we are able to react to customer requirements and relate more closely to their needs. To achieve this we need to work with small game and toy manufacturers. Tonight, we can see how independent businesses and game designers can work together to provide our customers with choice.”
As a small business ourself it was important for us at Prospecting In Gold to create a British product that was able to support other small UK businesses. We commissioned marketing and design services, print and copywriting from Suffolk based firms, none of whom have more than 10 staff and all other components of the game including the plastic pigs have been produced within the UK.
Portia the Pig is the key farm yard character in the game and her creator, Steve Warner of ASA Communicate, joined the launch party “I am proud to have been involved in the creation of Portia and her friends” said Steve “it is incredible how addictive the game actually is – this is the first time I have played the game with all the component parts together in one place – it really is so much fun”.